New Cable Channels Try To Lure Millennials Back To TV

Audio for this story from Morning Edition will be available at approximately 9:00 a.m. ET.

 

Three brand-new cable channels all share exactly the same problem: How do you wrench the eyeballs of 20-somethings away from their gadgets and toward old-fashioned regular TV?

Source: http://www.npr.org/templates/story/story.php?storyId=238899516&ft=1&f=3
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